Client: Wilson Myers
Business: High-Ticket Chiropractic Clinic specializing in advanced spinal alignment and pain management

To generate high-quality leads for a premium chiropractic service, targeting individuals seeking long-term relief from chronic pain and spinal issues.

• • High-Ticket Nature of the Service:
    Unlike typical chiropractic services, the client’s offerings were premium and required a higher financial commitment, making lead generation more challenging.
  • Educating Potential Clients:
    Many potential clients were unaware of the benefits of advanced chiropractic care and hesitant to invest without clear value demonstration.
  • Targeting a Niche Audience:
    Identifying and reaching individuals willing to invest in high-ticket wellness services required precise audience segmentation.

• • Audience Segmentation & Research:
    We analyzed demographic data to target affluent individuals aged 30-55 with chronic back pain, spinal issues, or interest in premium health services.
  • Educational Content & Value Demonstration:
  • Developed ad creatives showcasing client success stories, patient testimonials, and the unique benefits of high-ticket chiropractic care.
  • Created lead magnets like free consultations and educational content to build trust and showcase the clinic’s expertise.
  • Compelling Lead Form & Follow-Up:
  • Designed a lead form with qualifying questions to identify serious prospects.
  • • Implemented an automated email sequence to nurture leads, providing additional value and encouraging consultation bookings.
    • Ad Optimization:
    • Continuous A/B testing of different ad creatives, headlines, and audience segments.
    • Focused on retargeting website visitors and engagement-based audiences to increase lead conversion.

• Total Ad Spend: $5,500 USD
  Total Leads Generated: 260 Leads
  Qualified Leads: 65% (Approximately 169 qualified leads)

  • Cost Per Lead (CPL): $21.15 USD
  • High-Value Conversions: Multiple leads converted into high-ticket clients, significantly boosting the clinic’s revenue.

   

• “Zohaib’s expertise in Facebook and Instagram advertising helped us reach the right audience for our high-ticket chiropractic services. We not only saw a steady stream of leads but also a remarkable increase in conversions. His strategic approach, from targeting to ad optimization, was instrumental in growing our clinic. I highly recommend him for anyone looking to scale their business with paid ads.”
  — Wilson Myers, Chiropractor