Client: Antonya Raymond (Pet Products Brand)
Industry: Pet Supplies
Location: USA
Ad Platforms: Facebook & Instagram
Budget: $5,826 USD
Purchases: 159
Return on Ad Spend (ROAS): 1.90x
Revenue Generated: $11,069 USD

• 1. Standing Out in a Niche Market:
     Pet owners have countless options for toys, treats, and accessories. Competing against large brands and niche e-commerce stores made it difficult for Antonya to capture attention.
  2. Targeting a Diverse Audience:
     Pet owners are a broad group, with different needs depending on the type of pet (dogs, cats, birds, etc.). Previous campaigns lacked precise targeting, resulting in low engagement and irrelevant traffic.
  3. High Customer Expectations:
     Pet owners are highly concerned about product quality, safety, and how it benefits their pets. Reviews and social proof play a significant role in their purchasing decisions.

  Limited Repeat Customers:
  The brand faced challenges in converting one-time buyers into loyal, repeat customers, impacting customer lifetime value (CLV).

• 1. Hyper-Targeted Audience Segmentation:
     • Solution: Developed custom audience segments based on pet type, pet age, and owner interests.
     • Example:
       • Dog owners interested in high-quality, eco-friendly pet toys.
       • Cat owners seeking interactive toys and wellness products.
     • Impact: Increased ad relevance and engagement, leading to a higher conversion rate.
  2. Compelling Visual Ad Creatives:

  Solution: Created engaging video ads and carousel posts showcasing pets happily interacting with the products.

• • Included user-generated content (UGC) from satisfied customers and influencer partnerships.
  • Impact: Boosted click-through rates (CTR) by 32%, driving more traffic to the website.
  1. Emphasizing Product Quality and Benefits:
     • Solution: Highlighted key features like safety, durability, and eco-friendliness in the ad copy.
     • Used customer reviews and testimonials prominently in retargeting ads.
     • Impact: Built trust and credibility, addressing the high expectations of pet owners.
  2. Retention & Loyalty Strategy:
     • Solution: Offered exclusive discounts for repeat purchases and implemented email marketing campaigns to nurture existing customers.
     • Created a referral program incentivizing current customers to recommend the brand to other pet owners.

  Impact: Increased repeat purchases and improved customer lifetime value (CLV).

• • Total Purchases: 159
  • ROAS: 1.90x
  • Revenue Generated: $11,069 USD

  Increased Customer Engagement: CTR improved by 32%, and repeat purchase rates increased by 15%.

• “Working with Zohaib was a game-changer for my brand. He didn’t just run ads—he truly understood my mission and crafted a strategy that connected with pet owners on a personal level. The ads were engaging, the targeting was spot on, and I saw a noticeable increase in both sales and customer loyalty. I’m thrilled with the results and can’t wait to see what we achieve next!”
  — Antonya Raymond, Founder & CEO