Project Overview

Client: Will Lock
Industry: Home Improvement
Ad Platforms: Facebook & Instagram
Budget: $1,300 USD
Leads (qualified ) Generated: 46
Cost Per Lead (CPL): $28.26 USD

• Home improvement businesses in the U.S. face stiff competition and often deal with a high standard cost per lead, averaging between $25 to $50 depending on the project type. The client needed a cost-effective solution to generate high-quality leads for their renovation and remodeling services while maintaining a competitive CPL in a market saturated with service providers.

  Solution

  We crafted a tailored lead generation strategy focusing on:

  • Hyper-targeted Audiences: Reached homeowners interested in renovations, particularly those in properties built before 1980, a demographic that comprises over 50% of the market.
  • Compelling Creative Content: Showcased high-quality visuals and testimonials emphasizing Will Lock’s expertise in kitchen and bathroom remodels, two of the most sought-after projects in the home improvement sector.
  • Optimized Lead Forms: Streamlined forms to collect key information quickly, reducing drop-off rates and maximizing lead quality.
  • Retargeting Strategy: Engaged warm audiences with follow-up offers and success stories from past clients, increasing conversion rates.

• • 46 leads generated at a cost of $28.26 per lead, well within the industry standard.
  • Achieved a 35% increase in conversion rate compared to previous campaigns, with a strong interest in kitchen and bathroom renovation services.

   

• “Zohaib and his team exceeded my expectations. They understood the challenges of the home improvement industry and delivered results that were both cost-effective and impactful. The quality of leads was exceptional, and we’ve already converted several into