Client: Vallence Huang
Business: MedSpa offering advanced aesthetic treatments

Objective

To generate high-quality leads for the client’s MedSpa services through Facebook and Instagram ads, focusing on local clientele interested in aesthetic treatments.

• Highly Competitive Market: MedSpa services face stiff competition, with several similar businesses vying for attention.

• Lead Quality: The client needed leads who were not only interested but also qualified and ready to book consultations.

• Targeted Audience Research:
  We conducted in-depth research to identify the ideal audience based on demographics, interests, and online behavior related to beauty and wellness.

• Ad Creatives and Copywriting:

• Developed eye-catching visuals showcasing the MedSpa’s key treatments.

• Created persuasive ad copy emphasizing the clinic’s expertise, safety, and results.

• Optimized Lead Form:

• Designed a user-friendly lead form with qualifying questions to filter out non-serious leads.

• Integrated automated follow-ups to nurture leads post-submission.

• Campaign Management:

• Continuous A/B testing of ad creatives, audience segments, and placements.

• Monitored campaign performance daily, optimizing for cost-per-lead (CPL) and lead quality.

• Total Ad Spend: $5,200 USD
  Total Leads Generated: 288 Leads
  Qualified Leads: 70% (Approximately 202 qualified leads)

  • Cost Per Lead (CPL): $18.05 USD
  • Conversion Rate: 70% of leads were highly qualified and ready to book consultations.

• “Working with Muhammad Zohaib Iqbal was a game-changer for my MedSpa. Not only did we see a significant increase in leads, but the quality of those leads also exceeded our expectations. His expertise in Facebook and Instagram ads brought in the right clientele, helping us grow our business. Highly recommended!”
  — Vallence Huang, MedSpa Owner