Client: Rick Bowal (Roofing Business)
Industry: Roofing & Home Improvement
Ad Platforms: Facebook & Instagram
Budget: $5,700 USD
Leads Generated: 585 Leads
Cost Per Lead (CPL): $9.74 USD

• Generating high-quality leads for a roofing business through Facebook and Instagram ads presents unique challenges:

  • Seasonality: Many homeowners may only think about roofing during specific times of the year, such as before winter or during storm seasons, making it crucial to time the campaigns correctly.
  • Competitive Market: The roofing industry is highly competitive, with many local contractors running ads simultaneously. Standing out in this crowded market can be challenging.
  • Trust Building: As roofing is a significant investment for homeowners, trust is a major factor. Crafting ads that reassure potential clients and highlight the company’s expertise is essential for converting leads.

• We developed a customized strategy to address these challenges and generate high-quality leads:

  • Targeted Audience Segmentation:
  • Focused on homeowners within specific geographic locations who had recently searched for roofing services, property repairs, or related topics.
  • Used dynamic location targeting to reach homeowners within a defined radius of the business.
  • Engaging Ad Creatives:
  • Showcased before-and-after images of past roofing projects, emphasizing the quality of work and customer satisfaction.
  • Included testimonials and social proof from happy clients, which helped build trust and credibility.
  • Clear Calls to Action:
  • Used strong CTAs, such as “Get a Free Roof Inspection” or “Get Your Free Quote Today,” to encourage immediate responses.
  • Incorporated urgency by offering limited-time discounts to incentivize action.
  • Lead Nurturing & Conversion:
  • Implemented a follow-up sequence to stay in touch with leads, offering tips on roof maintenance and answering frequently asked questions.
  • Used remarketing ads to re-engage warm leads who had shown interest but had not yet converted.

• • Leads Generated: 585
  • Cost Per Lead (CPL): $9.74
  • Conversion Potential:
  • Roofing projects typically have high value, with average projects ranging from $5,000 to $20,000. Even converting 10% of these 585 leads (58 conversions) at an average project price of $10,000 could generate around $580,000 in revenue for the business.

   

• “I couldn’t be happier with the results of the campaign. Zohaib and his team completely understood the unique challenges in the roofing industry and delivered exceptional results. We got a flood of leads at an incredibly low cost per lead. Most importantly, many of these leads turned into actual roofing projects, and the ROI has been phenomenal. I highly recommend his services to anyone in the home improvement industry!”
  — Rick Bowal, Roofing Business Owner