Client: Rhiannon Marie (Clothing Brand)
Industry: Fashion & Apparel
Location: USA
Ad Platforms: Facebook & Instagram
Budget: $36,000 USD
Purchases: 1,157
Return on Ad Spend (ROAS): 2x

• Highly Saturated Market:
  The USA fashion market is one of the most competitive industries globally. Competing against established brands and fast-fashion giants required standing out with limited resources.
• Rising Ad Costs:
  With high competition comes increased costs for customer acquisition. CPMs (Cost Per 1,000 Impressions) were significantly higher in this niche compared to other industries.
• Audience Fatigue:
  Reaching the same audience repeatedly without a fresh approach led to declining engagement and conversion rates over time.
• Brand Trust and Loyalty:
  New clothing brands face a challenge in building trust with potential customers who are unfamiliar with the quality, fit, and uniqueness of their products.
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• 1. Brand Positioning & Messaging:
     • Solution: Positioned Rhiannon Marie as a fashion-forward, quality-driven brand that offers limited-edition collections, appealing to customers seeking exclusivity.
     • Impact: This helped differentiate the brand from mass-market retailers and created a sense of urgency around product launches.
  2. Targeted Audience Segmentation:
     • Solution: Developed detailed audience personas, focusing on:
       • Fashion enthusiasts aged 18-35.
       • Interest groups like sustainable fashion, trendy apparel, and premium lifestyle.
       • Lookalike audiences based on previous purchasers and website visitors.
     • Impact: Improved ad relevance and reduced acquisition costs by reaching high-intent shoppers.
  3. Creative Ad Strategy:
     • Solution: Ran dynamic carousel and video ads showcasing product features, customer testimonials, and lifestyle imagery.
     • Tested ad formats such as:
       • Video Story Ads featuring models wearing the latest collections.
       • User-Generated Content (UGC) from influencers and happy customers.
     • Impact: Increased click-through rates (CTR) and boosted engagement by 30%.
  4. Offer & Retargeting Strategy:
     • Solution: Offered exclusive first-time buyer discounts and free shipping for orders above a threshold.
     • Created a robust retargeting funnel:
       • Top of Funnel (TOF): Brand awareness and engagement ads.
       • Middle of Funnel (MOF): Retargeted website visitors with product-specific ads.
       • Bottom of Funnel (BOF): Retargeted cart abandoners and warm leads with personalized offers.
     • Impact: Boosted conversion rates, leading to a consistent ROAS of 2x.
  5. Leveraging Data & Continuous Optimization:
     • Solution: Continuously monitored campaign performance, making real-time adjustments to audiences, creatives, and bidding strategies.
     • Utilized A/B testing to identify winning ads and scale them.

  Impact: Maintained profitability despite fluctuating ad costs.

• • Total Purchases: 1,157
  • ROAS: 2x
  • Revenue Generated: $72,000 USD
  • Average Order Value (AOV): $62 USD

• “Zohaib’s expertise helped transform my brand’s online presence. The fashion market is cutthroat, but he crafted a strategy that allowed us to compete with bigger names. The results speak for themselves—over a thousand purchases and a steady ROAS. His dedication to optimizing campaigns and his understanding of the fashion industry have been invaluable. I can’t wait to continue working together!”
  — Rhiannon Marie, Founder & CEO