Client: Tim Boyle (Dropshipping Business)
Industry: E-commerce (Dropshipping)
Location: USA
Ad Platforms: Facebook & Instagram
Budget: $26,400 USD
Purchases: 769
Return on Ad Spend (ROAS): 2x
Revenue Generated: $52,800 USD

• • High Competition and Saturation:
    The dropshipping model is popular, leading to a highly saturated market with multiple sellers offering similar products. Competing on price alone wasn’t a viable option.
  • Unpredictable Product Demand:
    Dropshipping businesses often rely on trends and viral products, which can quickly lose relevance. Tim needed to identify and scale winning products while avoiding wasted ad spend on low-performers.
  • Low Brand Trust:
    As a dropshipping store, building trust with customers was difficult due to the lack of brand recognition and long shipping times compared to established e-commerce brands.
  High Cart Abandonment Rates:
  Due to longer shipping times and unfamiliarity with the brand, a significant portion of potential customers were abandoning their carts before completing purchases.

• • Product Testing and Scaling:
  • Solution: Conducted rapid A/B testing of multiple products to identify the top performers with high engagement and conversion rates.
  • Once a winning product was identified, we scaled the ads aggressively while optimizing for conversions.
  • Impact: Reduced wasted ad spend and increased profitability by focusing on high-demand products.
  • Compelling Ad Creatives and Copy:
  • Solution: Developed high-quality video ads and carousel posts showcasing product benefits, customer reviews, and user-generated content (UGC).
  • Focused on emotional triggers and problem-solving aspects in the ad copy, appealing to the target audience’s needs and desires.
  • Impact: Boosted click-through rates (CTR) and increased engagement by 25%.
  • Building Trust with Customers:
  • Solution: Added social proof elements such as customer testimonials, trust badges, and a clear return policy on the landing pages.
  • Implemented email sequences to update customers on shipping status, reducing anxiety around delivery times.
  • Impact: Improved conversion rates and reduced cart abandonment by 18%.
  • Advanced Retargeting Strategy:
  • Solution: Created a retargeting funnel targeting:
  • Website visitors who didn’t purchase.
  • Cart abandoners with personalized offers and urgency-driven messages (e.g., limited-time discounts).
  • Previous customers with cross-sell and upsell campaigns.
  • Impact: Increased repeat purchases and reduced cost per acquisition (CPA) by 20%.

• • Total Purchases: 769
  • ROAS: 2x
  • Revenue Generated: $52,800 USD
  • Improved Conversion Rate: Conversion rates increased by 22%, and cart abandonment rates dropped by 18%.

   

• “Working with Zohaib was the turning point for my dropshipping business. I had struggled with wasted ad spend and inconsistent sales, but his strategic approach changed everything. From identifying winning products to creating ads that actually converted, he handled it all with precision. The 2x ROAS speaks for itself, but more importantly, I now have a sustainable business. Thank you, Zohaib!”
  — Tim Boyle, Founder & CEO