Client: Aliyu Abdulkareem (Skincare & Beauty Brand)
Industry: Skincare and Beauty Products
Location: USA
Ad Platforms: Facebook & Instagram
Budget: $18,455 USD
Purchases: 529
Return on Ad Spend (ROAS): 1.75x
Total Revenue Generated: $32,294 USD

• • Highly Saturated Market:
    The skincare and beauty industry is crowded with both established brands and emerging indie brands, making it difficult to stand out and attract new customers.
  • Building Trust and Credibility:
    Consumers are cautious about trying new skincare products, as they are concerned about product efficacy, skin sensitivity, and safety.
  • High Customer Acquisition Costs:
    Due to the competitive nature of the market, the cost per click (CPC) and cost per acquisition (CPA) tend to be higher compared to other industries.
  • Educating the Audience:
    Unlike fashion, skincare products require education about ingredients, benefits, and correct usage to encourage purchases, which can make the conversion process longer.

• • Brand Positioning & Storytelling:
  • Solution: We crafted a brand story that highlighted Aliyu Abdulkareem’s unique formulations, clean ingredients, and dermatologically tested products.
  • Impact: This helped build credibility and trust with first-time buyers, positioning the brand as both effective and safe for all skin types.
  • Engaging Ad Creatives:
  • Solution: Created visually appealing video ads and carousels showcasing before-and-after results, customer testimonials, and influencer endorsements.
  • Impact: Increased engagement and click-through rates (CTR) by 28%, leading to more website visits and conversions.
  • Targeted Audience Segmentation:
  • Solution: Segmented audiences based on:
  • Interest in Skincare: People who follow beauty influencers, skincare blogs, or engage with related content.
  • Custom Audiences: Previous purchasers, website visitors, and email subscribers.
  • Lookalike Audiences: People similar to the brand’s loyal customers.
  • Impact: Improved ad relevance, reduced CPA, and attracted high-intent buyers.
  • Educational Content & Retargeting:
  • Solution: Developed educational content on skincare routines, ingredient benefits, and product usage to retarget warm leads who had visited the website but didn’t convert.
  • Impact: Increased retargeting conversions by 35%, as customers felt more informed and confident in their purchasing decision.
  • Offer Strategy:
  • Solution: Introduced limited-time discounts, free samples, and bundle deals to increase average order value (AOV) and incentivize first-time purchases.
  • Impact: Boosted overall revenue while maintaining profitability with a 1.75x ROAS.

• • Total Purchases: 529
  • ROAS: 1.75x
  • Revenue Generated: $32,294 USD
  • Average Order Value (AOV): $61 USD
  • Profitability: The campaign was profitable despite the highly competitive nature of the skincare market.

• “I had tried running ads before, but nothing clicked. Zohaib understood my brand’s vision and turned it into a strategy that delivered real results. The educational content, stunning creatives, and precise targeting made all the difference. I went from struggling to make a sale to having a steady stream of new customers. I couldn’t be happier!”
  — Aliyu Abdulkareem, Founder & CEO