Local SEO for Remodelers: How to Get Found on Google

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When a homeowner decides to remodel, the first thing they do is search. They type something like "kitchen remodeler near me" or "ADU builder in my city" and they call from the first few names they see. Local SEO is how you become one of those names. The good part is that it builds an asset you own, and it does not require you to front a dollar of ad spend.

Here is what actually moves the needle for remodeling and ADU contractors.

Start with your Google Business Profile

Your Google Business Profile is the listing that shows up in the map pack and on the right side of search. For local searches it is often more important than your website. To get the most from it:

• Claim and fully complete the profile. Name, categories, service area, hours, phone, and website.
• Choose the right primary category, such as remodeler, kitchen remodeler, or general contractor, and add relevant secondary categories.
• Add real project photos regularly. Profiles with fresh, genuine photos earn more clicks and calls.
• Keep your name, address, and phone number identical everywhere they appear online.

Make reviews a system, not an afterthought

Reviews are one of the strongest local ranking signals, and they are the first thing a homeowner reads before calling. The remodelers who win at reviews do not leave it to chance. They ask every happy client, at the right moment, with a simple link that makes leaving a review take seconds. A steady stream of recent, detailed reviews beats a pile of old ones. Reply to every review, good or bad, in a calm and professional voice.

Build pages that match how people search

A single homepage cannot rank for everything. Create clear pages for the specific work you do and the areas you serve. A kitchen remodeling page, a bathroom page, an ADU page, and pages for your main cities or neighborhoods give Google something specific to rank and give homeowners exactly what they searched for.

On each page, write the way a homeowner talks. Answer the questions they actually ask about cost ranges, timelines, permits, and what the process looks like. Helpful, specific content earns rankings that thin, generic pages never will.

Show proof of the work

Before and after galleries and written case studies do double duty. They give search engines fresh, relevant content, and they give homeowners the confidence to reach out. Photos of real projects in the areas you serve are some of the most powerful local SEO content a remodeler can publish.

Get the technical basics right

You do not need to be a developer, but your site should load fast, work cleanly on a phone, and have clear titles and descriptions on every page. Most homeowners search on mobile, and a slow or clumsy site quietly costs you calls. Local business and service structured data also helps search engines understand who you are and what you do.

The takeaway

Local SEO is not a one-time task. It is a profile you keep active, reviews you keep earning, and pages that keep answering real questions. Done consistently, it turns your online presence into a steady source of homeowners who find you first and call you first.